Challenge /
In a time of unprecedented economic turmoil, the organizations that depend on the United Way need help more than ever. Unfortunately, with so many worthy organizations needing help these days, potential donors are beginning to suffer from "giving fatigue." Esparza was charged with creating a campaign that was capable of inspiring donors to continue to support the United Way Community Fund even in these difficult times.

Key Insight /
You might not know where your donation will have the greatest impact on the community – but the United Way Community Fund does. When you give to the UWCF, it sets in motion a chain reaction of giving that eventually connects your donation to the people who need it most.

Solution /
Demonstrate how when you give to the United Way Community Fund it creates a "domino effect" of giving and receiving throughout the community.