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SEX From a Distance

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SEX From a Distance


NMAS - "Too Late Outdoor"

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MINI - "Oomph Outdoor"

An outdoor board execution designed to communicate the potentially dangerous decision not to get tested for AIDS. From a distance, the board read, "SEX, by the time you see it, it's too late." As motorists approached the board, it became clearer that "SEX" was actually made up of the word "AIDS" repeated hundreds of times.

 

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