Challenge /
Convince the key target (men and woman over the age of 55) to give their loved one a Heart Scan CT for Valentines Day. A CT Scan is a non-invasive digital image of a heart that can accurately determine the amount of plaque build-up in your arteries.

Key Insight /
If you really want to capture someone’s heart - protect it.

Solution /
Position the Heart CT Scan as if it were a traditional Valentine’s Day gift.