Abba Technologies, a company that helps businesses and organizations manage and simplify their IT, wanted to update their identity. Since they strive to make complex IT systems work more efficiently and be more understandable for their customers, they needed an identity that could both invoke a sense of confidence in their technical abilities, but also show that they strive to simplify IT. The resulting logo and identity package are inspired by one of the most basic symbols of technology at work – the computer power button.