Albuquerque Advertising
We're a full-service advertising agency located in downtown Albuquerque. We're one of the fastest growing agencies in the Southwest. We stand for truth, common sense and sometimes just to stretch.
About Esparza Advertising:
Nice. You clicked on the about page. You're our type of person. You don't just rush into a website mouse a blazing. No, you take the time to get to know a person. We think that deserves more than just a canned mission statement. So, in this section, we talk candidly about who we are and what we believe. And we even manage do it without speaking in the third person.
We're honest.
That's it. That describes everything we're about. No really, that's the whole manifesto. Were you expecting a five-page philosophical rant about creative marketing synergies? Or perhaps a catchy new word like "Creativeology" or "Designagistics" to describe our innovative branding process? Sorry to disappoint. The truth is, our work, our relationships and our culture are all built on one very simple premise.
Honesty always leads to the best results.
Honesty is how we create advertising that's not only engaging but also effective. The best advertising isn't about deceiving. It's about finding a product's truth and communicating it in a memorable way. This means starting every project from square one, asking a lot of really good questions, listening to everything our partners have to say and always treating the audience with respect.
Honesty is how we maintain great relationships with our partners. We always tell our partners the truth, even when it's hard. We believe it's what they deserve and the best way to breed success.
Honesty is how we stay innovative. When you start every project with an open mind, you follow the truth wherever it may lead. In a world where it's becoming harder and harder to reach consumers – we feel that creativity and a relentless dedication to remaining honest is more important than ever.
So that's who we are. We're confident, but always humble. We're smart, but still straight talking. We're creative, but never arrogant. And above all, we're honest. We're Esparza Advertising.
Extra sensory perception (ESP) is most commonly known as the "sixth sense."
At Esparza, ESP is the name of the process we've created to help our partners communicate better and more effectively.
Once a partner has been taken through our ESP Process™, they receive a detailed analysis of their organization's internal and external communication strengths and weaknesses. Together, we use this as a tool to guide all our future communication efforts. So no matter if we're creating a branding campaign or simply fine-tuning an internal memo, we're always on the same page.
You look skeptical. You don't believe ESP is possible? Test us. Go ahead. Just think of a number, any number.
It's 42.
Spooky, huh? Now, just imagine how this ability could help your organization's bottom line.
To find out how your company can get ESP,
We don't call clients, "clients." We call them partners. Partner isn't a word you use lightly. It implies a type of relationship you've really thought about. Partners are in it together. Partners value and respect each other.
Partners consider each other family. And here are just a few of the companies we're proud to call partners:
We pride ourselves on creating highly customized communication solutions that deliver exceptional results.
Because of this, our solutions (as well as members of our staff) are often featured in the news. Our intent is not to become famous, but rather to make our partners and their brands famous.
At Esparza, we work hard and play hard. We wanted to show you cool pictures of us doing both, but the ones we shot of us working hard turned out to be really, really boring.
Portfolio:
Print:
DaVinci Granite
DaVinci Granite wanted to clearly demonstrate to their customers how with their wide range of colors, unique edging options and installation process - they were buying more than a kitchen counter; they were crafting a work of art.
San Juan Regional Medical Center
As a way of thanking the residents of Farmington for passing a gross receipts tax, SJRMC created this campaign to demonstrate how small, everyday purchases could make a huge difference in the health of the community.
Blue Cross and Blue Shield of New Mexico
BCBSNM covers 97% of all hospitals and 93% of all physicians. Which means when _________ happens - there's no better healthcare insurance to have on your side.
Southwest Eyecare
Southwest Eyecare wanted to remind us that the holidays are a great time to get our eyes checked.
Heart Hospital of New Mexico
In this age of the mega-hospital, most patients have come to expect a lower level of personal care when being treated within these vast and often cumbersome facilities. As a smaller, more intimate hospital, the Heart Hospital of New Mexico wanted to clearly illustrate the remarkable level of personal care their facility is still capable of providing.
San Juan Regional Medical Center
Offering a wide array of services, the SJRMC has been dedicated to covering northern New Mexico in care since 1910. We decided to demonstrate that fact. Literally.
Santa Ana Star Casino
In an effort to educate more of their players about the game of poker, Santa Ana Star Casino began to promote free dealing lessons.
TV
Heart Hospital of New Mexico
Home Improvement Showcase
San Juan Regional Medical Center
Blue Cross and Blue Shield of New Mexico
Santa Ana Star Casino
Albuquerque Public Schools
Radio
DaVinci Granite
San Juan Regional Medical Center
Santa Ana Star Casino
Southwest Eyecare
Outdoor
Home Builders’ Association of Central New Mexico
The Home Improvement Showcase, presented by the Home Builders’ Association of Central New Mexico, is the largest home improvement expo in New Mexico. Here, visitors can find everything but the kitchen sink. (Actually, they had a few of those too.)
Blue Cross and Blue Shield of New Mexico
Staying healthy can be a battle. With its vast array of flexible health plans, BCBSNM wanted to remind its members they can help them win the fight.
San Juan Regional Medical Center
Offering a wide variety of services, SJRMC has been dedicated to covering northern New Mexico in care since 1910. We decided to demonstrate that fact. Literally.
Home Builders’ Association of Central New Mexico
The Homes of Enchantment Parade, presented by the Home Builders’ Association of Central New Mexico, is the largest home showcase in New Mexico. The only thing more iconic than the incredible homes being showcased, are the distinctive “blue booties” visitors are asked to wear as they tour these remarkable residences.
Santa Ana Star Casino
While other casinos in the area remained focused on catering to out-of-towners, Santa Ana Star Casino successfully re-positioned itself as the one and only “locals’ casino.” From top to bottom, the casino’s main focus became providing a highly personalized experience designed to make the casino feel just like home. The success of this campaign was immediate. In its first year alone, it helped increase the casino’s overall revenue by a remarkable 29%.
Blue Cross and Blue Shield of New Mexico
Rather than simply providing their members financial support when they fall ill, BCBSNM is dedicated to being a true advocate when it comes to their health and wellness.
Collateral
Happy Holiday Wrapping Paper
Esparza Advertising specializes in solving some of the most challenging problems. But since uniting the world in peace and creating cold-fusion were taking us quite a while, we thought we’d tackle something a bit more modest in the meantime - like a wrapping paper that could be used for all occasions.
Blue Cross and Blue Shield of New Mexico
BCBSNM’s long running “How healthy can you get?” campaign is designed to demonstrate how unlike other health insurers, BCBSNM is dedicated to being your advocate in health. In an effort to demonstrate the flexibility of the new plans offered by BCBSNM, we sent small business owners an exercise band (along with a series of easy to follow exercises they could do at their desks.)
DaVinci Granite
We created collectable posters that clearly demonstrated how with DaVinci Granite’s wide range of colors, unique edging options and installation process - you’re not buying a slab of granite - you’re creating a work of art. Each poster was sent in the mail, along with a real certificate of authenticity, which also doubled as a tool for communicating a unique promotional offer.
Memorial Medical Center
This invite was designed to promote an annual party for all of the doctors at Memorial Medical Center. The theme for the event was an elegant hoedown hosted by two country bands who are regulars at the world famous Gilley’s Cowboy Bar in Austin, Texas.
Alternative Media
Home Builders’ Association of Central New Mexico
The only thing more iconic than the incredible homes being showcased during the annual Homes of Enchantment Parade, are the distinctive “blue booties” visitors are politely asked to wear while touring these amazing residences. Along with being featured in print ads, TV commercials and outdoor boards, the memorable blue booties were also attached to the outside of newspapers and delivered in key target zip codes within the city. A website, LittleBlueBooties.com was also set up to track the results of the highly successful campaign.
Museum Of Spanish Colonial Art
Celebración is an annual fund raiser for the MSCA designed to help protect the nearly lost arts of the early Spanish settlers. Esparza created actual LOST posters that were placed in key locations all around Santa Fe during a widely attended art festival know as “The Spanish Market.” The posters successfully called attention to the nearly lost arts of these settlers, and drove people to attend the event.
Blue Cross and Blue Shield of New Mexico
As the largest health insurance company in the world, members of BCBSNM enjoy access to 93% of doctors and 97% of hospitals in the US. As a helpful reminder that BCBSNM is the only insurance that follows their members wherever they go, BCBSNM sent 82 of the top insurance brokers in New Mexico a custom piece of carry-on luggage and a $150 travel voucher on Southwest Airlines.
Juan’s Broken Taco
Juan’s Broken Taco, a popular local eatery, wanted a memorable way of alerting their customers that they were changing locations.
Contact
Work With Us
If you want to know how we can help your company communicate more effectively, please contact Del Esparza at 505.765.1505 or results@esparzaadvertising.com.
Work For Us
If you’re interested in joining our team, please email us at jobs@esparzaadvertising.com. We only respond to resumes/portfolios that are emailed. Please be aware that all unsolicited portfolios sent to Esparza are accepted on the condition that they are non-returnable. Esparza assumes no liability for mailed portfolios or those submitted in person.
Map
GLOBAL HEADQUARTERS
423 Copper Avenue, Albuquerque, NM 87102.
For directions, contact an agency sherpa at 505.765.1505.
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